22nd July

How to Create a Strategy & Optimize your Website to Boost Sales

by JCI Mayo


The Covid19 Pandemic forced many businesses to completely close or pivot in a new direction & JCI Ireland wants to provide them with the tools they need to boost their business in this ‘new normal’.

Local chapters in JCI Ireland have come together and collaborated on a new project: The Business Success Series. Set yourself up for success in business, as an employee or business owner, by availing of this series of eight stimulating seminars, running over the month of July, aimed at enhancing your potential.

For the second last event of this series, we will look at the all important sales. Anne Conlon of All About Sales, will discuss Growth Strategies for your Business while Lucy O’Reilly from Lucy Designs will show us best practices for website optimization.

Without a sale you don’t have a business! Anne’s presentation will look at the shift from customer service to customer experience, the need to create urgency for your customers to buy and show 2 steps of a sale most people fail to do that loses them the sale

Optimizing your website to generate sales is something every business should be on top of. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the sales pour in. Instead, businesses need to take a more strategic approach. Lucy’s session will look at components that are at play when a casual website visitor turns into a sale and she’ll offer some quick techniques that you can implement to optimize your website for sales.


Before establishing her own training and mentoring company, All About Sales, Anne Conlon worked for the Irish Independent News and Media Group, Corporate Express Ireland and BWG Foods in Senior Management roles.

With over 25 years of experience working in print media, wholesale, retail and business to business sales in senior management roles, Anne combined all of this to form All About Sales 10 years, where she now delivers high performance sales and talent development training across Ireland. She has trained over 12K sales people and supported over 350 Sales Managers/Directors through sales mentoring.

Lucy O'Reilly, founder of Lucy Designs, is a Squarespace web and graphic designer for SMEs. She trained in creative multimedia and started producing visual designs and Squarespace websites for a number of organisations. A further degree in Digital Technology and Design means she is also able to provide further guidance on topics such as SEO, social media and other digital marketing strategies.

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Date & Time

Wednesday, 22 July 2020
19:00 - 20:00 GMT


Online, Mayo, Ireland

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